Strategic Marketing Direction for Organizations Entering Their Next Chapter
Most growing organizations are not struggling because of a lack of effort. They are struggling because their marketing has outgrown the story it has been telling.
Your work is excellent.
Your clients trust you.
Your reputation is well established.
But your message, brand presence, and digital visibility no longer match who you are now.
Marketing feels scattered.
The team is working hard, but not always in the same direction.
Your story needs to catch up to your growth.
This is the moment that calls for strategic leadership, not more tactics.
This is where a Fractional CMO comes in.
What Is a Fractional CMO?
A Fractional Chief Marketing Officer provides part-time executive-level strategic marketing leadership without the need to hire a full-time CMO.
We lead, align, and guide your marketing direction so your brand shows up with consistency, relevance, and confidence.
A Fractional CMO is right when:
• You have a team or agency partners in place
• You are entering a new phase of growth or identity
• Your brand presence feels behind your actual impact
• You need strategy, not just more content or campaigns
What We Do
We help organizations move from scattered activity to aligned strategic presence.
Our focus includes:
• Brand narrative, positioning, and voice alignment
• B2B and B2C marketing strategy tied to business goals
• Leadership-level communication clarity
• Visibility strategy and executive thought leadership
• Digital presence and LinkedIn brand authority
• Public relations and media positioning
• AI-integrated marketing workflows with a human voice
• Performance measurement and decision-making clarity
We do not replace your team.
We lead your team forward with confidence.
The 5D Fractional CMO Visibility Framework
Our work aligns your brand across five interconnected dimensions:
| Dimension | Focus | What This Achieves |
|---|---|---|
| Digital | Your online presence and discoverability | Your brand looks, sounds, and feels like your reputation |
| Direct | Relationship pathways and warm networks | Referral, partnership, and PR visibility that attracts trust |
| Dynamic | Messaging that resonates and moves people | A story that sounds like you, not like everyone else |
| Data | Metrics that support confident decisions | Clarity on what works and where to invest next |
| Distinctive Voice | A recognizable, memorable presence | Clients choose you because you are unmistakably you |
When your marketing works across all five dimensions, you stop chasing attention.
Your presence creates it. Book your 2026 Fractional CMO Exploration Experience
Engagement Options
30-Day Strategic Reset
For leaders who need immediate clarity and direction.
Refines message, narrative, and leadership presence.
90-Day Visibility and Alignment Accelerator
For organizations ready to build momentum and consistency.
Aligns message, brand, team, and channels.
6-Month Fractional CMO Leadership Partnership
For organizations committed to becoming the preferred choice in their space.
Sustained presence. Increased authority. Strategic visibility.
When You Work With CoryWest Media, You Get
• Clear messaging your team can confidently use
• A brand story that feels powerful and true
• A marketing direction you can explain in one sentence
• A visibility strategy that feels meaningful, not performative
• A presence that reflects who you are and why it matters
This is not about doing more.
This is about leading with presence, identity, and intention.
About Barbara Rozgonyi
Barbara Rozgonyi is a Fractional CMO, AI marketing speaker, and visibility strategist with over 20 years of experience guiding organizations through brand evolution and leadership positioning.
She is the creator of the 5D Visibility Framework and the creator of wiredPRworks.com, recognized as one of the Top 50 Marketing and PR Blogs. Featured in INC, and named a Top 100 Speaker to Watch, Barbara helps leaders shift from being present to being influential.
Based in Charlotte with clients nationwide.
Ready to Align Your Brand With Who You Are Now?
Let’s talk.
No pressure.
No pitch.
Just clarity.
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