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Gaining on Google by Blogging

Snagging Search Results to Dominate Your Market

 by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert

Google “your name” and see how many search results show up. Now, Google “your competitors” to see how many times Google’s indexed their name. Who wins? More search results give you a competitive advantage that’s hard to beat.

Boosting your online presence with a high number of Google search results builds your brand and positions you as an expert. You can get to be a Google heavyweight in record time with power blogging. Follow these four simple steps and you’ll be on your way to dominating your market.

First: Sign Your Name

Make it easy for Google to find you. Use your name in your blog’s URL, your blog’s name and in every comment you leave on someone else’s post.

Second: Alert Google

Google Alerts, email messages with results and blog posts about topics you designate, prompts you to respond/reply directly to blogs about your topics. You’ll also be able to tell when and how Google indexes your blog and your site. Create a Google alert to trigger an email from Google to you every time: 1.] your name is mentioned, 2.] one of your topics is indexed and 3.] your industry makes news.

Third: Share Authority

Check out who’s a blogging authority on your subject matters at technorati.com. Read their posts and comment when your have something to add. Your comment may be brief - bloggers especially appreciate quick thank you notes. Not only will you get to know the blogger, you’ll become part of their community. And, Google will display your comment whenever anyone searches for the blog or blogger, which adds to your credibility and your search results.

Fourth: Publish Prolifically

Google, like all search engines, loves fresh content. The more you post, the higher and faster your blog will be indexed. Aim for at least four posts per week. If you post ten times a day, your results will build much faster.

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To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. "Panoramic PR," Barbara's latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

All site content copyright Barbara Rozgonyi, CoryWest Media 2005-2007