Barbara Rozgonyi's Information Products, Strategic Marketing, Public Relations and Professional Writing Portfolio Highlights and Results

Professional Speaker: Presents programs to entrepreneurs, small businesses and non-profits based on real-life testing and results

Ezine Publisher: a weekly ezine, Marketing Transformations Network News, since June 2006 to subscribers throughout the U.S. and in many foreign countries

Professional Speaker: Presented first "Blogging for Business" program in 2004

Blogger: Launched "Wired PR Works," formerly "MTN Live," in June 2006 as a business marketing and public relations blog

Blogging Resource: Mentioned in David Meerman Scott's book, "The New Rules of Marketing & PR"

Direct Marketing Consulting: Designed variable personal data concept and created content for the real estate industry as a model for optimizing direct mail impact

Strategy Design and Content Development: Contributed content for Anderson Consulting's (now Accenture) Web-driven strategy recruiting brochure and Web site as a member of an international creative team

Non-Profit Marketing Consulting Partner: Created integrated marketing campaigns for the oldest home health care agency in the western suburbs, including writing their annual report for six years. Also researched and authored an integrated marketing plan for their board.

Corporate Internal Communicator: Interviewed and wrote stories about workers to motivate and inspire others for Sears' management magazine, [including the cover story "I am Sears" used to train new managers for all Sears stores - recognized by Ragan Communications] and RyersonTull, including two cover stories

Corporate Internal Communications Strategic Consulting and Content Creation: Contracted as a consultant with Sears' internal communications team; clients included benefits, compliance, credit, diversity, ethics, logistics government affairs and human resources in an 18 month agreement with subsequent assignments.

Economic Development Strategic Marketing and Public Relations Consulting: Managed media relations for Glen Ellyn's Economic Development Corporation; report on store openings and business developments for four years

Elementary School Public Relations and Digital Communication Design Consulting: Created, edited and distributed "Buzz 41 News," an innovative email media relations and internal communications tool for District 41 elementary schools. Project produced in association with the O'Grady Group.

Kitchen and Bath Marketing Consulting, Public Relations Promotions and Web Content Design/Writing: Manage media relations and plan integrated marketing opportunities for Drury Design Kitchen & Bath Studio. Results in many area publications and an eight page feature in Better Homes and Gardens.

Reinsurer Strategic Marketing Consulting, Article Writing, Marketing Development, Implementation, Trade Show Display, Direct Marketing Mailing and Advertising: Planned and implemented industry advertising, direct mail and trade show marketing for the world's largest organ and bone marrow transplant reinsurer. Ad campaign won a Readership Response Award from Risk Management Magazine.

Countywide Special Event Management and Non-Profit Public Relations Fund-Raising Campaign: Marketed and promoted “Sleep Out Saturday,” a DuPage County-wide benefit for Bridge Communities from 2004-2006. 2005 PR resulted in approximately 500,000 media impressions and raised $65,000; over 800 people attended the SOS Rally at College of DuPage. Marketed and promoted Sleep Out Saturday 2004; PR resulted in approximately 500,000 media impressions and raised $36,000; over 200 people attended the SOS Rally at College of DuPage. Major media placements: NBC-5, CLTV, WMBI and UMTV.

Business and Non-Profit Charity Event Planning and Public Relations Campaign Management: Planned “Some Enchanted Evening” to benefit Family Shelter Services, hosted by Drury Design Kitchen and Bath Studio, Chicago Home and Garden Magazine and Wolf Cooking Instruments on September 30, 2004. Planned “Cooking for Comfort” to benefit Family Shelter Services, hosted by Drury Design Kitchen and Bath Studio in September 2005.

Community-Wide Fund-Raising Campaign Strategic Marketing, Event Planning and Public Relations Promotions: Planned and promoted “Little Houses on the Prairie Path,” a benefit for Bridge Communities in May 2004. Services included marketing, media relations, writing and digital photography; Dick Johnson featured our photos on NBC Channel 5 News. Also created and produced "Glen Ellyn Idol," a community-wide talent show held in conjunction with the event. 

Designed Sears intranet privacy site in June 2001

Coordinated a cross-functional effort to launch the ethics and compliance site (the first Sears intranet site); refined site architecture and navigation, worked through issues with systems, edited and wrote copy and directed design.

Launched a government affairs site, wrote the copy and directed design.

Developed a credit training site, edited the copy and directed design.

Evaluated the effectiveness of a vendor's ethics package. The recommendations and results from a user lab, online survey and evaluation session were presented to Arthur Martinez, Chief Executive Officer.

"Thanks, again, for your fabulous talk this morning. I think our members and guests took a lot of valuable information away from it!" Kristin Aasmundstad Walsh, West Suburban Women Entrepreneurs PR Chair and owner of KAW Marketing Communications

"Barbara is a wonderful speaker. She has a sense of humor, is an attentive listener and is enthusiastic about her subject." Alissa Leoni, Glen Ellyn Chamber of Commerce

"Great presentation! I liked its practicality. You explained a concept, then gave several examples and applications." Roz Kovel, Wellness and Training Resources

"Thanks again for delivering a knock-out presentation." Jenny Hamby, seminar chair, Independent Writers of Chicago and Seminar Marketing Pro

"Fantastic program! I have gained a much greater sense of clarity. Thank you Barbara."
Ken Hoffman

“Thank you for telling everyone about our new distribution reports and the great success you’re enjoying with PRWeb.You are smart to look beyond the distribution stats to focus the impact your release is having on your SEO strategy and your marketing visibility efforts. Those are the real measures of success. We never tire of hearing about our customers’ successes and we’re constantly learning new ways to make the best use of our services from examples such as yours. Wishing you continued success” Joe Beaulaurier, PRWeb

“Well, thanks again for submitting Wired PR Works! We’re honoured to list you. Keep up the blogging!” Liz, Chief BlogWatcher at Answers.com

"Barbara's great to work with, fast, and knows how to intertwine keywords in to your article so that they get picked up properly once they 'get out there'." Harris Fellman, on The Success Intensives PR campaign

“You gave me exactly what I was looking for – a second opinion on my client's
internet PR plan. You actually added value that I didn't expect by throwing
tangible, concrete and usable marketing ideas into the midst. We got a couple of real actionable, great ideas.”  Tom Cochrane

"Thanks for your latest email, we are currently putting together a
contest and your Words of Wisdom are very timely." Andrew Peters, Singapore

“Barbara Rozgonyi is always the first one I call when I have a communications project that needs a creative touch. Barbara has proven as skilled at conducting communication focus groups as she is at writing brochure copy and managing design work. Equally important, Barbara always delivers her work on time and on budget. She is my ace in the hole!”
Debbie Millsap, Sears Dealer Stores

“Over the course of the last couple of years in working with Barbara Rozgonyi of CoryWest Communications, our public relations efforts have been very successful. With the setting of goals, planning and the ongoing execution of our plan, we have been able to generate increased awareness of our business and the critical success we have had for our many clients. It has been a very important adjunct to our overall marketing effort and has added much depth to our promotional efforts.”
Jim Drury, Drury Design Kitchen and Bath Studio

"Barbara has been a real asset to our media relations program at Bridge Communities. We've seen very tangible results that came from the marketing programs she has implemented for us. Her creativity and flexibility help us to utilize media resources to the fullest extent. She helps us keep our message focused and clear. I'm always telling other groups about the work she's done for us."
Jennifer Jerzyk, Resource Development Director, Bridge Communities

“It was a pleasure to work with you and the folks from Bridge Communities. I am glad about the success of your Sleep Out Saturday event. I hope more and more people will get involved with their valuable work. Keep us updated on your projects.” Collin Lambert, WMBI Radio, Marketing/Promotions Director, Artist Relations, & host of Prime Time Chicago